GPA has announced the launch of a new video series focused specifically on the toner digital market: Toner Talks. Featuring Craig Surette, GPA’s Toner Fusion Market Director, this new series will introduce viewers to information and resources that can help them create dynamic solutions for their customers.

With over 20 years of graphic arts industry experience, Surette brings his expertise and passion for printing to these short, relatable videos. Each one will focus on different topics for print service providers with toner digital press equipment, ranging from application ideas, real-world success stories, product spotlights, technical information, and vertical market opportunities.

In the first Toner Talks video, “Thin is In,” Craig shares some simple tactics on how to gain consumer mindshare in an increasingly electronic world. With brand awareness and customer loyalty at a premium for marketers, this video helps them explore one cost-effective way to accomplish their sales goals.